Client: Kids4Peace International
Project: Summer Camp Registration (2015)
Timeline: December 2014 - April 2015
Summary: Kids4Peace is a grassroots interfaith youth movement dedicated to ending conflict and inspiring hope in Jerusalem and other divided societies around the world. To achieve this mission, its programs build interfaith communities that embody a culture of peace and empower a movement for change. Kids4Peace operates international summer camps, leadership programs and a six-year, year-round program for more than 500 Palestinian, Israeli and North American youth.
The "Kids4Peace: Summer Camp 2015" campaign was designed to recruit youth for the 2015 summer camps which took place in Atlanta, Boston, Houston, New Hampshire, Vermont, North Carolina, Seattle, Vermont, and Jerusalem.
For the campaign, a graphic and copy were created and distributed through electronic and print newsletters as well as the organization's social media outlets.
As a result of the campaign, each camp reached its maximum number of participants, with a total of 215 youth, 75 volunteers, 64 faith advisors, and 43 youth counselors. In addition, giving toward 2015 camp sponsorships was doubled from the previous year.
These graphics were used in the monthly electronic newsletters I produced for Kids4Peace, as well as the print newsletter which is distributed to donors and parents. They have also been reformatted for a postcard and website slider, in addition to being used on the organization's social media outlets.
SOCIAL MEDIA EXAMPLES
CONSTANT CONTACT E-NEWSLETTER
Text for Newsletter:
Ready to be a peacemaker? Make new friends? Change the world?
Kids4Peace is seeking 64 passionate and open-minded Muslim, Christian and Jewish youth from across North America to join our interfaith community. The Dirst step is an exciting two-week summer camp with Israeli and Palestinian kids from Jerusalem.
Kids4Peace camps are part of a six-year, year-round program of interfaith dialogue, leadership development and nonviolent action. Youth from Jerusalem and the neighboring areas of the West Bank meet new friends from North America for a two-week summer program, where they learn about each other's religious traditions, practice dialogue and conDlict resolution, develop skills to be peacemakers and form lasting friendships across the barriers that divide their communities.
Applications are open to 12 year-old girls and boys in North America, from Jewish, Christian & Muslim backgrounds. Apply to the camp nearest you or email firstname.lastname@example.org for details.
Application Deadline: February 15, 2015
WINTER 2015 PRINT NEWSLETTER
Full Newsletter: http://aprilccaballero.com/k4p-print-newsletter
Target Audience: Parents and Donors